Launch Walkers Extra Crunchy thicker cut potato crisps supported by Lionel Richie ad

Walkers Extra Crunchy, the brand’s biggest launch in eight years, is being supported with a humorous TV ad campaign starring soul singing legend Lionel Richie. The ad, which bursts onto screens (and through a shop window!) on 27th August, is part of a multi-million pound marketing campaign designed to drive huge consumer engagement and demand for this exciting new snacking line.

The action-packed 30 second ad, filmed in a convenience store, sees Lionel singing ‘Share You, Share Me’ – a topical remake of his Oscar winning song ‘Say You, Say Me’ - to encourage families, friends and a begrudging Gary Lineker to share the new family-size pack. Lionel dramatically comes smashing through the shop window after Gary refuses to share his beloved crisps, which he defiantly retrieves as viewers hear the tongue-in-cheek caption: “New thicker cut Walkers Extra Crunchy. Made for sharing.”

Roger Edmonds, Marketing Manager for Walkers Extra Crunchy, said: “Walkers has a great reputation for engaging advertising that really appeals to consumers. With sharing sales in strong growth (11.9%) and a real opportunity in the market for an everyday sharing crisp brand, we recommend retailers make the most of our media investment by stocking the full range of Walkers Extra Crunchy, using POS materials and displaying effectively to create in store awareness and drive sales.”

The Walkers Extra Crunchy range comprises of five delicious flavours including Cheddar &Sour Cream, Salt &Malt Vinegar, Simply Salted, Flame Grilled Steak and Sweet Chilli Chicken. The crisps have been cooked a little longer from thicker slices of British potatoes to give that extra ‘crunch’.