Hula Hoops is back on TV to advertise an exciting new on-pack promotion, an interactive website and a new TV advertising campaign. Launching in July, the campaign from United Biscuits UK will ensure Hula Hoops is the star performer for retailers this summer. The £78m brand is launching the Golden Hoop Film Awards campaign to encourage consumer participation and, simply get them to do what they usually do when they pick up a pack of Hula Hoops, to put them on their fingers and play with them!
The promotion encourages consumers to take inspiration from the TV campaign and have finger fun with Hula Hoops, challenging them to produce a creative short film using only their fingers and Hula Hoops to win a holiday for a family of four to Hollywood. This competition has been designed to engage consumers and generate mass consumer awareness.
Helen Warren-Piper, Marketing Director of Bagged Snacks at United Biscuits, comments: “Hula Hoops is a well established brand with a loyal following. This new TV advertising campaign, along with the on-pack promotion will drive further consumer participation with the brand and will provide retailers with increased sales opportunities.”
Consumers can make their miniature film up to two minutes long and should then upload it onto the dedicated Hula Hoops website www.hulahoops.com where members of the public will vote for their favourite films. The top 100 voted films will then be short listed and an expert judging panel will decide on the lucky winners who will win a family holiday to Hollywood. There will also be a people’s award for which consumers will have complete control over who will win. In addition to this, all voters will be entered into a daily prize draw to win pocket camcorders!
United Biscuits’ £1.5m marketing campaign promoting the Hula Hoops competition, which includes TV advertising, will be on air from the start of July. The advertising campaign will see the return of the much-loved brand to TV screens with brand new puppetry inspired films. Each will have a tag at the end promoting the Golden Hoop Film Awards initiative and will drive sales for retailers.
The competition will be communicated across 50 million handypacks and multipacks, on the dedicated Hula Hoops website - www.hulahoops.com and via targeted consumer PR. The massive consumer awareness generated by this TV and online marketing campaign will provide retailers with increased sales and profit opportunities.
Helen Warren-Piper continues: “Currently sales are up 15%. Hula Hoops is a much-loved, iconic brand which appeals to a wide range of consumers. This memorable advertising campaign will capture the imagination of consumers and encourage them to get involved. Retailers should stock up now to ensure they make the most of this great exposure and cash in on the incremental sales opportunities this campaign will drive.”
Source: United Biscuits News Release
