Founder Of Deep River Snacks Stays Picky About Product's Marketing
Founder Of Deep River Snacks Stays Picky About Product's Marketing
![Deep River Snacks Deep River Snacks](https://media.potatopro.com/deep-river-snacks-1200.jpg?width=1200&height=743&crop=smart&mode=crop)
Having started his company in 2001 during one economic skid and persevering through another in recent months, James Goldberg, president of Old Lyme Gourmet Co., received a call one day from Wal-Mart.
They wanted to carry Deep River Snacks, his line of 11 varieties of kettle-cooked potato chips and baked fries, as well as his founding product, cheese popcorn.
Goldberg passed on the deal.
"We've turned down Stop &Shop, too,"he said. "I don't want to be in those places. We have a gourmet product. We're all-natural, gluten-free and kosher. Our main business is through health food stores, mom and pops, independent stores. We'd love to do business with high-end retailers, like Roche Bros. in Massachusetts, but not Wal-Mart."
They wanted to carry Deep River Snacks, his line of 11 varieties of kettle-cooked potato chips and baked fries, as well as his founding product, cheese popcorn.
Goldberg passed on the deal.
"We've turned down Stop &Shop, too,"he said. "I don't want to be in those places. We have a gourmet product. We're all-natural, gluten-free and kosher. Our main business is through health food stores, mom and pops, independent stores. We'd love to do business with high-end retailers, like Roche Bros. in Massachusetts, but not Wal-Mart."
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