Pringles, the UK's No. 1 large sharing brand from P&G, is offering shoppers the chance to "Take away a tempting taste of China” by adding two exotic new limited edition flavours to the current range.
Sweet and Sour and Peking Duck with hoi sin sauce variants will all be available in-store from July 2008 until the end of the Summer, with a RRP of £1.48.
After 40 weeks in market, Pringles Rice Infusions is already worth £14.5 million in retail sales value and has been trialled by 4.2 million households.
To build on the success of the initial launch, P&G launched Red Paprika and Thai Chilli &Lime variants into stores in February 2008, followed by the launch of single serve Pringles Rice Infusions Bite Size in March.
