McCain Foods to build market for frozen foods in India

McCain Foods India Private Limited, a wholly owned subsidiary of McCain Foods, the world's largest producer of French fries and potato specialties, recently launched ‘Aloo Tikki’ and ‘Tandoori Nuggets’ with spices to suit the Indian taste profile. The company has started to make people aware of frozen foods and is building a market for the same. In order to market its products, the company will also start a sampling programme and plans to host cookery sessions in various parts of India.

McCain has expanded its frozen food distribution and logistics network to over 40 cities across India.

In Foodservice, McCain french fries and potato products are used by McDonald's, KFC, Pizza Hut, the Oberoi Group, Taj Group, Mary Brown, TGIF and Haldiram's.