Burger King 'Have it Your Way' campaign linked to Presidential Election

BK says the campaign’s aim is to encourage its customers to vote.  The TV spot is a montage of real Burger King drive-thru customers exercising their “Have it Your Way” right when placing orders.

The social-networking aspect of the campaign includes interactive Facebook and MySpace applications allowing users of the sites to showcase their own political opinions and compare their views on campaign issues with those of their friends. The Burger King “Poll-A-Rizer” will calculate and chart results of an online survey to show where consumers fall on the political spectrum.