The salty snack market in the US is facing serious threats, and manufacturers need to focus on a number of opportunities if they are to avoid the pitfalls, according to a new report by Mintel.
Published last month, the report values the market for these goods at $9.8bn in 2007, a four percent decline in constant terms since 2002.
The main threats to the savory snack market are competition from healthier alternatives outside the category and demographic shifts.
The two largest segments of the salty snack market continue to be potato chips and tortilla chips. Combined, these segments represent almost 49 percent of sales in FDM channels, excluding Wal-Mart.
