As if the fat and salt content weren’t enough, people eating a bag of Walkers crisps since April have also had to consider a label explaining the amount of carbon emitted to create and deliver the product.
Steve John, head of corporate communications at PepsiCo UK &Ireland, is confident the label is sending out a strong message to consumers. “Seventy-five grams doesn’t mean much to consumers as an abstract number,” he admits, “but it gives a clear indication that we have taken the trouble to measure.”
Half of the 1,000 people interviewed by Populus in research for Walkers said they were more likely to buy a product with a carbon label, and 69% said the label demonstrated that a company is committed to reducing its carbon emissions.
What’s more, says John, “having the number on the pack means that every business decision we take is looked at through the lens of carbon".
Half of the 1,000 people interviewed by Populus in research for Walkers said they were more likely to buy a product with a carbon label, and 69% said the label demonstrated that a company is committed to reducing its carbon emissions.
What’s more, says John, “having the number on the pack means that every business decision we take is looked at through the lens of carbon".
