Universal Robina Corporation (URC) is a significant consumer food and beverage corporation in the Philippines, with a rising presence throughout ASEAN. Mr. John Gokongwei, Jr. founded Universal Corn Products Inc. in 1954, with an initial focus on cornstarch manufacture.
Over time, the company's operations have evolved to cover a diverse range of food-related industries, including branded snack foods, drinks, commodities like sugar and flour, and agro-industrial products such as animal feed and hogs.
Universal Robina Corporation (URC) is a key player in the snack food sector in the Philippines and the ASEAN area, with a varied portfolio of well-known brands. The company's snack segment, under the Jack 'n Jill name, offers a wide range of goods.
URC is the leading branded snack foods company in the Phillipines.
URC Org Chart
Universal Robina Corporation (URC) has expanded its reach and enhanced its snack range through a series of strategic acquisitions over the years. These purchases have allowed URC to broaden its product offerings and strengthen its position in important areas.
One important acquisition was the purchase of a majority share in URC Thailand in 2003. This acquisition enabled the corporation to expand its presence in Southeast Asia and improve its manufacturing and distribution capabilities. The acquisition of URC Thailand increased URC's access to the ASEAN region, where the business has expanded its line of snack foods, beverages, and other food goods.
In 2017, URC made a huge international market move by acquiring Selecta (a leading snack firm in the Philippines), thereby strengthening its position in the snack food industry. This acquisition allowed URC to tap into Selecta's extensive distribution networks, particularly for ice cream and other frozen items, which complemented its already diverse snack portfolio.
URC expanded its product offering and geographic reach with the acquisition of Snack Brands Australia in 2021. Snack Brands Australia was in 2021 that Intersnack acquired Snackbrands Australia from URC.
