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Potatoes USA

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Potatoes USA is the nation’s potato marketing organization. Potatoes USA is the new (dba) name for the National Potato Promotion Board, that prior to March 2016 was doing business as (dba) the United States Potato Board (USPB).

The organisation is the central organizing force in implementing programs that will increase demand for potatoes.

The USPB provides the ideas, information, tools and inspiration for the industry to unite in achieving common goals.

Established in 1971, the USPB now represents more than 2,500 US potato growers and handlers and is the largest vegetable commodity board in the United States.
 

 

Anchored by a strong foundation of market and consumer research and analysis, the USPB domestic and international potato marketing programs include: advertising, nutrition science, public relations, retail and foodservice marketing, and issues management.

Whether the potato is grown for fresh, frozen, chip, dehydrated or seed use, the USPB is dedicated to positioning potatoes as a nutrition powerhouse—truly, goodness unearthed.

The USPB runs multiple websites, each targeting a different audience:

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Potatoes USA Recognized with Gold MyPlate Champion Achievement
九月 08, 2024
Potatoes USA Recognized with Gold MyPlate Champion Achievement
The MyPlate National Strategic Partner Team recently recognized Potatoes USA with the Gold MyPlate Champion Achievement for actively participating in the MyPlate national strategic partnership and promoting MyPlate to important audiences.
Seed Symposium Attendees Learn About the 'Promise of the United States Potato Seed Market'
八月 31, 2024
Seed Symposium Attendees Learn About the 'Promise of the United States Potato Seed Market'
United States' seed potatoes are a unique commodity for their exceptional quality, multiple varieties and stringent certification process. That was the message participants took away from the biannual Seed Symposium, hosted at Potatoes USA’s Denver headquarters in July.
PRAN Potata Spicy Biscuit
八月 15, 2024
Strong Growth and Innovation in Potato Biscuit segment in India, still largely absent elsewhere
Pioneered by Bangladeshi brand PRAN, this Potato Biscuit category has rapidly expanded in India with major players like ITC and Britannia joining the fray, driven by the product's unique taste and texture. However, potato biscuits are largely absent in the rest of the world.
Back row (left to right) Dave Masser, Wendy Dykstra, Les Alderete, Shelley Olsen, Trever Belnap, Blair Richardson, Dennis Wright, Hunter Gibbs Seated (left to right) Ed Staunton, Steve Elfering, Mike Carter, Leah Halverson
八月 15, 2024
Potatoes USA Elects Shelley R. Olsen as Board Chair, Announces New Executive Committee for 2024-2025
Potatoes USA, the national marketing, research, and promotion board for the potato industry, elected Shelley R. Olsen as Chair of the Board at its annual meeting. Potatoes USA also announced its Executive Committee members to lead the organization through 2024-2025.
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Potatoes USA (United States Potato Board)
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