Daly Potato Co.

The Daly’s have been growing potatoes on the pristine South-East Coast of Tasmania for over 30 years. Overlooking Marion Bay, the farm enjoys perfect conditions – sandy soils, rain, and sunshine. They were also named 'Farmers of the Year' in 2019.

DPC was founded by Gerard and Susie Daly in 2016 and with the view to 'value add' to potatoes from their potato farm and also use potatoes that were not suitable for sale to consumers, due in the main to their shape or size.

Their daughter, Ruby, also decided to use some of the unmarketable potatoes to produce vodka under the name Hellfire Bluff.

DPC produces a variety of premium potato salads that are sold to the major supermarket chains, including Woolworths, Coles, and Metcash. In FY17, sales were USD 211,000 and have since grown to USD 2M, reflecting compound annual growth of 115%.