Maison Bayard has been establishing unique and highly specialised expertise in Picardy’s Santerre region since 1910. It is run by enterprising farmers, Françoise and Bertrand Bayard, who rear Hampshire sheep and grow sugar beet, high quality cereals and potatoes.

Bayard is a pioneering brand that constantly seeks to explore new markets. In 1997, the firm decided to broaden its production of high quality flavoursome potatoes by distributing crops grown by thirty or so other growers under a new label, Bayard Distribution. This new venture has helped them to become renowned potato experts. Bayard’s core values include:
 

• Preserving the family’s traditional know-how while simultaneously developing a unique vision of the potato in France and internationally
• Treating potatoes with great care and attention from the time of planting through to their sale