Ruffles

PepsiCo CEO Indra Nooyi has heavily increased her company’s budget for research and development. In fact, she’s doubled it during her tenure. One product to come out of that effort: the Deep Ridged Potato Chip

The real food flavors of classic hot wings are soaring into the chip aisle as Ruffles, one of the many brands that makes up PepsiCo's Frito-Lay division, introduces Ruffles Deep Ridged Classic Hot Wing flavored potato chips inspired by Buffalo Wild Wings.

Frito-Lay reported for the 3rd quarter a 9% revenue growth in North America, resulting from double-digit growth at Tostitos, Ruffles and Cheetos and high-single-digit growth in trademark Lay's and Doritos.