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Pringles

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Brand Description

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.

The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.

P&G sold the brand to Kellogg's in 2012.

For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.

Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
 

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News for this Brand

Japanese potato chip Flavor Innovation
四月 27, 2021

Mintel discusses Japanese potato chip Flavor Innovation

Looking at the Japanese snack market, Japanese potato chip products are a highly active category. Compared to Chinese potato chip products, Japanese potato chips are worth learning from in terms of flavor selection and dimensions.
New Limited-Edition Pringles® Flavor Packs The Dill-icious Zest Of Deep-Fried Pickles Into One Crunchy Bite
四月 12, 2021

New Limited-Edition Pringles® Flavor Packs The Dill-icious Zest Of Deep-Fried Pickles Into One Crunchy Bite

New Pringles Wavy Deep Fried Pickle delivers savory snacking satisfaction, available only at Dollar General
Pringles Japan Readies 'Texas Ribs' Flavored Chips
三月 13, 2021

Pringles Japan Readies 'Texas Ribs' Flavored Chips

With COVID-19 still restricting international travel, Pringles Japan is continuing its 'Passport Flavors' series centered around replicating regional flavors from around the world in 2021.
Attention Halo-Verse: Pringles® Launches New Limited-Edition Wavy 'Moa Burger'
三月 07, 2021

Pringles® reaches into gaming world with Halo inspired 'Moa Burger' flavour

Pringles® has plucked a new flavor from the far reaches of the gaming world, answering a question pondered by many Halo fans: what would a 'Moa Burger' taste like?