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Pringles

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Brand Description

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.

The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.

P&G sold the brand to Kellogg's in 2012.

For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.

Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
 

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News for this Brand

P&G sells less snacks in first Quarter;Overall Q1 Sales and EPS Exceed Expectations
十月 29, 2009

P&G sells less snacks in first Quarter;Overall Q1 Sales and EPS Exceed Expectations

Procter &Gamble Company (NYSE: PG) reported net sales of $19.8 billion for the July - September quarter which exceeded the Company's guidance. Organic sales growth was up two percent versus a guidance range of flat to minus three percent on better ...
Pringles Extreme
八月 06, 2009

'100 Ways to Enjoy Pringles' Sweepstake in the US

Now that every Super Stack can comes with 100 even-crispier crisps, Pringles wants to celebrate by inviting U.S. fans to have fun and enter the "100 Ways to Enjoy Pringles"sweepstakes. From August 5 through September 11, Pringles lovers acro...
Procter and Gamble sold less Pringles in Q4
八月 05, 2009

Procter and Gamble sold less Pringles in Q4

The Procter &Gamble Company (NYSE:PG), manufacturer of consumer products in the personal care and household cleaning segments AND manufacturer of PRINGLES, reported financial results for Q4 and its fiscal year ending June 30. P&G announced dil...
 Pringles in Dutch supermarket
七月 10, 2009

Pringles Facing Crunch Time

Procter &Gamble Co. has unleashed the four-decade-old snack in a barrage of new flavors, shapes and sizes with new marketing even as speculation grows that Pringles could be among the next P&G brands to be sold or spun off. "More and mor...