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Pringles

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Brand Description

Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

The snack was originally developed by Procter & Gamble (P&G), who first sold the product in 1967 - creating the stackable chips product category. Proctor and Gamble dates the launch as October 1968.

According to Proctor and Gamble, the "Pringles" name came about in the late 1960s, when the brand made a list of street names from a Cincinnati phone book that began with "P." Pringle Avenue in Finneytown (a Cincinnati suburb) was available for trademark, and its sound appealed to the brand.

The first Pringles were packaged in a tall, cylindrical metal can with a red wrapper. US National expansion was in May 1975. In 1991, Pringles were sold for the first time outside North America. Currently Pringles are sold in over 140 countries and Pringles are available in more than 100 different flavours.

P&G sold the brand to Kellogg's in 2012.

For fiscal 2014, Kellogg's reported a snacks sales of USD 6.5 Billion.

Pringles are manufactured in five factories around the world: Jackson, Tennessee; Mechelen, Belgium; Johor Malaysia; Kutno, Poland and Fujian, China.
 

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News for this Brand

八月 03, 2011

Diamond Foods Receives Final Anti-Trust Clearance on Pringles Acquisition

Diamond Foods, Inc. (Nasdaq:DMND) today announced that The Antimonopoly Committee of Ukraine has granted its approval to Diamond Foods, Inc. for its pending acquisition of the Pringles business from The Procter &Gamble Company. Earlier this summer ...
 Pringles production
七月 30, 2011

Onrust bij Belgische chipsfabriek Pringles over 'blijfpremie'

In de chipsfabriek van Pringles in Mechelen heerst er onrust over een 'blijfpremie' voor werknemers die wordt geschat op 7.000 euro. Peanuts, vinden de vakbonden, terwijl het management zowat een heel jaarloon als premie krijgt uitgekeerd. Op 5 april ...
七月 27, 2011

Diamond Foods Receives Clearance on Pringles Acquisition From U.K. Office of Fair Trading

Diamond Foods, Inc. today announced that it has received clearance from the United Kingdom’s Office of Fair Trading (OFT) on its pending acquisition of the Pringles business from The Procter &Gamble Company. The clearance by the OFT follows Diamo...
 Frito-Lay
四月 11, 2011

Frito-Lay stays course faced with possible stronger rival

PepsiCo.'s (PEP) Frito-Lay business is staying the course in the wake of Diamond Foods Inc.'s (DMND) pending acquisition of the Pringles, which is poised to present more formibable competition in the snack aisle.