Kurkure is one of two master brands of Pepsico India (Lays and Kurkure). Kurkure (the Hindi word for 'crunchy') was first used as a brand name in India for corn puffs - similar to - developed and produced by Pepsico India. Pepsico India has also relaunched several of its Lehar namkeens under its Kurkure master brand
Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks. It developed an even stronger identity through associations with well-known Indian actors.
How Kurkure is made: video of the Kurkure production plant
(Courtesy: Pepsico, 2016)
In 2013 Pepsico also started producing Kurkure in Canada
Kurkure is available in a wide range of flavours:
- Chilli Chatka
- Hyderabadi Hungama
- Monster Paws Funky Tomato
- Naughty Tomato
- Puffcorn Yummy Cheese
- Solid Masti Twisteez Teekha Meetha Khatta
- Corn Cups Yummy Cheese
- Zigzag Yummy Cheese
- Monster Paws Fun Cheese
- Crunchy Rings
- Green Chutney Rajasthani Style
- Masala Munch
- Monster Paws Mad Masala
- Puffcorn Mad Masala
- Solid Masti Twisteez Masala
- Solid Masti Twisteez Mango Pickle Flavour
- Monster Smileez Tom Cheese
- Zigzag Mad Masala
- Papad-O-Nutz Chilli Masala
New flavours are added on a regular basis!
Kurkure Ingredients
Looking for nutritional or ingredient information of a Kurkure snack?
Try this link
And no, Kurkure does NOT contain plastic, but it burns - as almost all savoury snacks do - because it contains oil and starch...
