News on Consumer Cloud and Online Shopping from United Kingdom

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

McCain Foods, the world’s largest manufacturer of frozen potato products, has selected e-commerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

Google research, developed on behalf of McCain, showed how ‘Micro Moments’ in consumer search habits are impacting eating out.

Potato supplier Albert Bartlett (United Kingdom) has made its first entry into the sweet potato market with a listing at the British online retailer Ocado.