Salt

Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.

Last month, McDonald's India has cut the amount of calories and salt on its Indian menu as it fights to hold on to customers in a rapidly growing developing market where newer, healthier fast-food options are just starting to catch on.