News on Other Snacks from India

Bikano, a leading name in the Indian snacks and sweets industry, announced the virtual inauguration of its state-of-the-art manufacturing plant in Jewar, Greater Noida, by Prime Minister Narendra Modi. 

Savory Snack manufacturer Balaji Wafers is planning to set up a wafers and namkeen manufacturing unit at Kanagale Industrial Area in Belagavi district of Karnataka, India

Strengthening its distinct position in the market, Kurkure, one of India’s most loved snack brands, has expanded its portfolio with its latest flavour innovation Kurkure Chatpata Cheese.

The brand’s latest potato biscuits will be available first in south India, West Bengal and markets in north-eastern states. These will be made available through ITCstore.in, general trade outlets and modern trade stores.

Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks.

Despite being an early bird in branded packaged snacks, PepsiCo India faces tough competition in this category. The company bets on its Kurkure brand combined with local flavors to keep up with the competition.

PepsiCo India is streamlining its snacks portfolio, creating two master brands: Lay's and Kurkure for western and Indian traditional salted snacks respectively.

A new advertising campaign for Frito Lay India's Kurkure snack encourages people to spend time with their families.