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Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises
September 23, 2020

India: Kurkure witnesses a jump in penetration and order frequency as in-home consumption rises

Dilen Gandhi, Sr. Director and Category Head - Foods, PepsiCo India tells us how difficult the lockdown period was for Pepsico's Kurkure and how the company plans to leverage on the current rise in-home consumption for snacks.
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