Research

The United States Potato Board (USPB) is pleased to announce Kim Breshears has joined its staff as Marketing Programs Director in the Denver office. She started her new role August 18, 2014.

The United States Potato Board (USPB) is pleased to announce Amy Burdett has joined its staff as Marketing Operations Director in the Denver office.

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.

The United States Potato Board (USPB) Members approved the restructuring of the domestic and international marketing departments to form one USPB marketing department.

The United States Potato Board (USPB) grower membership elected new leadership during its Annual Meeting held in Colorado Springs, CO, March 15-16. The following sections list the leadership for the coming year. The USPB Executive Committee, front...

The Colorado Potato Administrative Committee (CPAC) is marketing Colorado Potatoes in Denver with banner ads on KOA 850 AM

Every year in January, the United States Potato Board (USPB) commissions a national online survey of 1,000+ US female primary food shoppers to track current potato attitudes and use in US households, and especially among our media target market.

The USPB announces Don Ladhoff will lead the retail efforts of the Domestic Marketing Program. He will provide key input to strategy and guide the tactical execution of the program, with the goal of increasing demand for potatoes in the retail enviro...