News on Chips and Snacks from Texas

Consumers Have 'Two Summers in One' Mentality as Memorial Day Approaches, Frito-Lay U.S. Snack Index Finds. Results flip: In 2020, more than 80 percent of Americans were staying home for Memorial Day; this year, 80 percent are gearing up to go out.

After years of fans debating and taking sides, Cheetos® and Doritos® will officially settle the score to see which beloved brand is truly the most loved. Will it be Team Cheetos, or will it be Team Doritos?

Popping into summer, the limited-edition flavor is set to delight fans nationwide who are looking for a fun yet smart snacking option. After years of anticipation, Smartfood® has released a once-in-a-lifetime flavor experience for fans – just in time for summer.

Frito-lay, leading provider of snacks in the United States, Estimates 21 Percent Increase in Snacking vs. Previous Super Bowls as More Consumers Plan to Watch at Home.

Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, debuted its Super Bowl campaign, #FlatMatthew, with a cliff-hanging teaser that leaves fans guessing who exactly the commercial's secret star could be.

Released today, teaser playfully reveals the brand has teamed up with the actor to steal the spotlight at Super Bowl LV ... with more talent to be revealed.

Snack fans have asked for more customization for years and Frito-Lay is responding in a big way. Frito-Lay today announced a new way for shoppers to customize their own Frito-Lay Variety Pack to fit the snacking needs of their household.

Two out of Three Consumers Plan to Stock Up on Snacks More Now Than Before the Pandemic, with Dips Seeing Dramatic Increase in Lead up to the Holidays Due to Convenience, According to Latest U.S. Snack Index

Famed Protein Snack Brand Expands Portfolio with Two New Innovations that Meet Consumers' Evolving Needs. KRAVE Plant-Based Jerky is perfect for flexitarians and those looking to incorporate more plant-based foods into their diets.

As fans prep their platters for the Super Bowl, Frito-Lay has announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience.

The Orange Cheetos Cheese Dust Everyone Loves – Combined with Popcorn Available in Both Cheddar and Flamin’ Hot® Flavors. Snackers everywhere love the delicious cheesy dust that lingers on their fingertips after enjoying a bag of Cheetos.

Most Americans (66 percent) consider themselves 'happy' people, while 33 percent go out of their way to smile at strangers - according to Lay's 2020 Smiles Survey.

This holiday season, Frito-Lay is all about salty vs. sweet with the release of its latest U.S. Snack Index, revealing the taste preferences driving snack consumption among consumers.

From throwing birthday parties for children in need to surprising hospital patients with a furry friend to rehabilitating injured veterans, 31 everyday people are being invited into millions of homes this summer to share their stories and spread smiles.

In partnership with artist Bebe Rexha, Frito-Lay launches three limited-time-only potato chip flavors inspired by Music

Pepsico subsidiary Frito-Lay North America has launched a new snack brand in the United States, marketed to parents for their kids named Imag!ne

As kids go back to school, Frito-Lay variety packs offer parents the opportunity to add a special touch to packed lunches: parents can write or doodle directly on their chip bags

Truco Enterprises announced today the official launch of On The Border® Taste of Tajín Clásico flavored tortilla chips in partnership with TAJÍN.