News on Chips and Snacks from Asia

Red, right size and low on sugar, Lady Rosetta is the flavour of the season for north Gujarat’s farmers.

PepsiCo's salty snack brand Kurkure's latest ad campaign has arrived at a rather appropriate time. The Rs 9,400 crore Indian snack market is growing at a very healthy pace, about 25 per cent a year.

ITC Foods has launched a new TV Commercial for its Bingo Tangles. The TV Commercial (TVC) created by Ogilvy &Mather Bengaluru went on air on 15 January.

Back in June 2011, Kiremko signed a contract with India-based ATOP Foods of Morbi, Gujarat for the supply of a complete potato chips line including all our latest innovations.

Lufthar Rahman and his neighbours at Abhirampur village in Hooghly in West Bengal have sowed more Atlanta variety of potato this year. It is for use by PepsiCo India for making flakes and other Frito-Lay products.

Pepsico is taking its global Power of One program to jointly promote beverages and snacks a step further in China, with the marriage of two Pepsi brands in a single product: Pepsi-Cola chicken-flavor Lay's potato chips.

Potato Chips manufacturer Calbee will launch later this month in Japan a new flavor potato chips developed in cooperation with Restaurant chain Kentucky Fried Chicken (KFC).

Just three years ago, the Indian savory snacks market was dominated by western snacks such as potato chips and finger sticks that had nearly two-third of the market controlled primarily by Pepsi Frito Lays and ITC Foods.

Kurkure, India’s most popular namkeen brand from PepsiCo India’s foods portfolio, has launched two new fun offerings-Kurkure Puffcorn and Kurkure Monster Paws. The brand takes pride in using trusted ingredients found in Indian kitchens.

Lay's, the much loved potato chip and a leading brand from PepsiCo, today revealed the conclusion to its five month 'Flavor Me' campaign to find a new flavor chip as nominated by the public.

The Chief Minister Narendra Modi inaugurated India's biggest food processing plant ‘Himalya Fresh' near Vadnagar of Mahesana district today.

The UK-based Tyrrells Potato Crisps is embarking on an expansion drive in India with plans to partner with hotel chains and increase its presence in modern retail trade outlets.

Calbee Inc. said it plans to increase its overseas sales to account for at least 30% of the Japanese snack maker's total by 2020 from roughly 3%, seeking to offset a dim outlook at home. To help lay a groundwork for its push into markets outside Japan...

PepsiCo expects the number of Indian farmers, from whom it sources different produce, to reach 30,000 by the end of next year, up 25 per cent from the existing pool. The company works with farmers across nine states, including Punjab, Maharashtra and ...

Potato farmers in West Bengal can look forward to some respite from market volatility next year.

India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.

Plummeting potato prices for three consecutive years have prompted farmers to switch to contract farming this season.

Calbee Paripari Variation My Potato, Mocha Cocoa Potato Chips, a new coffee flavoured potato chip in Japan, was selected by Datamonitor as the innovation of the week. "Bitter and sweet"are the words used to describe the new limited edition ...