News on Chips and Snacks from India

ITC Foods has launched a new TV Commercial for its Bingo Tangles. The TV Commercial (TVC) created by Ogilvy &Mather Bengaluru went on air on 15 January.

Back in June 2011, Kiremko signed a contract with India-based ATOP Foods of Morbi, Gujarat for the supply of a complete potato chips line including all our latest innovations.

Lufthar Rahman and his neighbours at Abhirampur village in Hooghly in West Bengal have sowed more Atlanta variety of potato this year. It is for use by PepsiCo India for making flakes and other Frito-Lay products.

Just three years ago, the Indian savory snacks market was dominated by western snacks such as potato chips and finger sticks that had nearly two-third of the market controlled primarily by Pepsi Frito Lays and ITC Foods.

Kurkure, India’s most popular namkeen brand from PepsiCo India’s foods portfolio, has launched two new fun offerings-Kurkure Puffcorn and Kurkure Monster Paws. The brand takes pride in using trusted ingredients found in Indian kitchens.

The Chief Minister Narendra Modi inaugurated India's biggest food processing plant ‘Himalya Fresh' near Vadnagar of Mahesana district today.

The UK-based Tyrrells Potato Crisps is embarking on an expansion drive in India with plans to partner with hotel chains and increase its presence in modern retail trade outlets.

PepsiCo expects the number of Indian farmers, from whom it sources different produce, to reach 30,000 by the end of next year, up 25 per cent from the existing pool. The company works with farmers across nine states, including Punjab, Maharashtra and ...

Potato farmers in West Bengal can look forward to some respite from market volatility next year.

India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.

Plummeting potato prices for three consecutive years have prompted farmers to switch to contract farming this season.

ITC Food’s salted snack brand Bingo continues to tickle consumer taste buds with new variants. The latest to hit the shelves is Tangles, the fourth in its portfolio, after Bingo potato chips, Bingo Tedhe Medhe and Bingo Mad Angles. The product, which...

PepsiCo India will make its food plant at Sankrail near Kolkata a hub for making newer products as it expands its portfolio of health and nutritious food. "We plan to make this plant as a global benchmark,"PepsiCo India Holdings CEO (Foods) ...

Fifteen years after he quit PepsiCo's Frito-Lay as brand manager in charge of potato chips and traditional namkeen, Sameer Suneja has the global beverages and snacks maker looking over its shoulder with caution.

Snack manufacturer Parle has tied up with the Priya Group to manufacture, supply and package wafers and snacks for its newly-launched brand Full Toss. Under the agreement, Priya will manufacture 3,000 tonne potato chips and snacks annually for the FMC...

Sequoia Capital invests $30 million in Indore-based Prakash Snacks for an undisclosed stake.

India-based Namkeen brand from PepsiCo, Kurkure has launched three new products under the 'Ingredients of India' range made with a special ingredient, Dal.