News on Potatoes in Retail from United Kingdom

Administrators at O'Hara & Co have managed to tie up a pre-pack deal for Holme Farm Produce safeguarding jobs and the future of the business.

Potato Council’s One Voice campaign is fast gaining momentum, with people from all sectors of industry getting involved and doing whatever they can to help spread positive messages about potatoes.

In the United Kingdom the value of fresh potato category is growing with a 3.8% rise over the last year, while the volume of fresh potatoes sold has dropped by 8.0%. The Potato Council is figuring out what can be done about it.

Summer is the perfect season for a laidback lunch in the sun and what could be a better accompaniment for a BBQ or al fresco dining than a bowl of tasty, fresh new potatoes. This summer treat yourself to the freshest and best with Freshly harvested Ayrshire and East Lothian Potatoes available from Tesco stores in Scotland.

Leading UK potato supplier, Greenvale is strengthening its marketing team with the appointment of two new members of staff, Tracey Mattock who takes on the role of Marketing Manager, and Kate Wright who is the new Category Insight Manager.

This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

Potato Council acts as a knowledge house for Government raising the importance of the potato. Two years since this work programme started there has been a real increase in knowledge about potatoes amongst parliamentarians with 83% now regarding potatoes as an important crop.

Potato Council’s latest campaign to encourage shoppers to trade up from generic whites to a named potato variety has been a great success.

UK's leading potato supplier Greenvale is ramping up support for its fresh potato brand with a £1.5m TV advertising campaign, which goes on air from Monday 3 February.

Potato Council is calling on the UK industry to help promote the ‘Natural Goodness’ of potatoes, by applying for a new Potato Council car sticker which is now available to all its levy payers.

Furious potato growers are going head to head with supermarkets and restaurants in a campaign to reclaim the "British New Potato".

Potato Council’s summer ‘Many Faces of Potatoes’ campaign has been hailed a major success, following positive industry and consumer feedback.

Greenvale, the UK’s leading potato supplier, will be celebrating the return of this season’s British Gems baby new potatoes in Sainsbury’s with a marketing campaign heralding the great British summer and a season jam-packed with iconic British events.

In the United Kingdom, secondary school students are being given the chance to be a part of potato history and name a brand new variety.

Greenvale AP, the UK’s leading supplier of potatoes, is aiming to inject fresh interest into the produce sector with the launch of its first branded product. GreenVale Farm Fresh potatoes are being sold in 2kg eye-catching blue and green paper bags.

Comber early potatoes have been granted protected geographical indication(PGI) status under European law.

IT'S SPUD-TASTIC! The potato people at Branston are all celebrating - after the company scooped a top national award for its eye-catching lorry liveries. Branston won Livery of the Year at the Motor Transport Awards 2011 - the transport industry ‘...

Fane Valley Co-operative Society Ltd said it was no longer feasible to retain its Dervock plant as a potato packing centre and it will close in early April. The plant grades, washes and pre-packs 5,000 tonnes of potatoes every year, sourced from arou...