News on Food Trends from India

January 21, 2016

Pepsico India launches new Lays campaign: 'Love to Love it'

It's still a month to go for Valentine's Day but Pepsico India is already ready to celebrate love, albeit, in a quirky way through its new Lay's campaign - 'Love to Love it'.

September 09, 2015

Potato and Onion Retailers in Assam arrested for charging more than the legal limit

In the Indian State of Assam ten onion- and potato retailers have been arrested because they charged a price for their vegetables above the legal limit.

August 10, 2015

American Burger Chain Carl's Jr. opens its first restaurant in India

American Burger Chain Carl's Jr. announced today the opening of its first restaurant in India

June 19, 2015

Burger King India goes after Vegetarians

When Burger King decided to enter India, the American hamburger chain did something that it has never done before. It gave the local master franchise full control over the menu.

March 25, 2015

India marketing war? Pepsico - ITC focus on healthier packaged snacks

As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.

March 01, 2015

McDonalds India has cut sodium in its French Fries by 20%

Last month, McDonald's India has cut the amount of calories and salt on its Indian menu as it fights to hold on to customers in a rapidly growing developing market where newer, healthier fast-food options are just starting to catch on.

Central Potato Research Station, Jalandhar (Punjab)

January 25, 2015

Dutch government to help Punjab set up a Potato Centre of Excellence

To strengthen potato research, Punjab will set up a Centre of Excellence for Potato in Jalandhar (potato belt) in collaboration with The Netherlands, Shimla-based Central Potato Research Institute and Punjab Agricultural University

January 19, 2015

Dr BP Singh, CPRI: Potato important for Nutritional Security of India.

On the opening day of the India International Potato Expo on Thursday, Dr BP Singh, director, Central Potato Research Institute, Shimla, said potato played an important role in the nutritional security of the country.

December 23, 2014

McCain Foods India is expanding its distribution network

McCain Foods India is expanding its distribution network as well as improving availability of its products throughout the country.

Weiging potato chips, right before packing at Balaji Wafers

December 02, 2014

Study: Indian Food processing sector to grow at over 10 percent from 2015 onwards

The Indian food processing sector is likely to grow at the rate of over 10 percent from 2015 onwards as a result of increased investment from private sector, according to a study.

India's government asked PepsiCo to develop nutritious processed foods to be included in school lunches around the country, food processing minister Harsimrat Kaur Badal said on Tuesday after a meeting with Pepsico chief executive officer Indra Nooyi.

August 27, 2014

India asks Pepsico to make 107 million school lunches healthier

India’s government is seeking help from an unlikely partner to feed millions of its hungriest children: PepsiCo Inc, the world’s largest snack maker.

August 06, 2014

Himalya International terminating joint venture with Simplot

Himalya International Ltd, a food processing firm based in India, is terminating its frozen foods joint venture (JV) with US-based J R Simplot Company, as per a stock market disclosure.

April 24, 2014

Mahindra's agri division enters into a JV with HZPC Holland

The agri division of Mahindra & Mahindra Ltd, part of the $16.7 billion Mahindra Group, today signed a joint venture agreement with HZPC Holland to offer the best quality seed potatoes to farmers within and outside India.

April 23, 2014

Mahindra en HZPC beginnen gezamenlijke Indiase onderneming

HZPC Holland bv, wereldleider in aardappelveredeling, heeft vandaag in India met de Mahindra-groep (jaaromzet $16,7 miljard) in Chandigarh een overeenkomst getekend voor de oprichting van een gezamenlijke onderneming.

Balaji Wafers offers a range of traditional Indian Snacks, next to regular potato chips

March 29, 2014

CIPEF may buy 15% in Balaji Wafers

Balaji Wafers Pvt. Ltd is in advanced talks with Capital International Private Equity Funds (CIPEF) to sell nearly 15% in the snacks maker according to two people familiar with the development, who did not want to be named.

The Potato Burger is the highest-grossing menu item For McDonald's India

January 20, 2014

A Growing Taste for U.S. Fast Food in India

India has long had a reputation as being unfriendly to foreign businesses, but when it comes to fast food, international chains are being warmly welcomed by a young, upwardly mobile population.

November 18, 2013

Pizza Hut to test a pizza with potato topping in India

India Times reports that Pizza Hut is to introduce a potato topping at an outlet in the city Vadodara after extensive market research.

November 11, 2013

PepsiCo says to invest $5.5 bln in India by 2020

PepsiCo Inc, the maker of Pepsi-Cola, Frito-Lay snacks and Tropicana juice, plans to invest $5.5 billion in India by 2020 to expand its presence in the country, it said on Monday.