Private Label

On 17 Augustus 2020, potato breeder, Meijer Potato, has presented its new corporate identity and company story. Meijer Potato's new corporate identity will be visible on all communication materials and locations.

In the past year, Nedato has worked hard on the new strategic direction where growth is paramount in all segments. For example, Nedato is launching a new product line under its own name during Fruit Logistica.