Potato News from India

ITC Food’s Bingo is once again using the popular ‘Great Combination’ humour platform for its newly launched ‘Red Chilli Bijli’ flavour potato chips. With its previous campaigns having generated a huge buzz around the brand name, ITC Food has decided t...

ITC’s latest acquisition may seem like an extension of its presence in the agri-inputs space. The Zuari group’s seed potato business Technico Pty in Australia will add to its agri-input business. But just as trading in wheat gives it an edge in sourci...

Diversified major ITC Ltd, which launched potato chips under the brand Bingo, has taken over Australian agri-biotech company Technico Pty Ltd for an undisclosed sum, as part of a strategy to strengthen its foods business. An ITC spokesperson said th...

A battle being fought between biggies like Pepsico, Reliance Retail and ITC one that could decide who makes the crisper chip. For the past seven years contract farming has ensured Pepsico to source 40 per cent of its need from Western Maharashtra, pota...

Yum Brands Inc., parent of the KFC, Taco Bell and Pizza Hut fast-food chains, plans to double its Indian revenues by 2010 as it adds more restaurants, its top Indian official said on Friday. "We will be adding around 30-40 restaurants annually for...

With flavours adapted from Indian favourites, the potato chips seem to cash in on the popularity of the dishes to connect as the preferred snack food. Be it Lay's Indian Mint Mischief or Bingo Chatkila Nimbu Achaar, Kurkure Mast Malabari Style or Chut...