News on Potatoes at home from United Kingdom

Ahead of the festive season, United Kingdom Potato Specialist Branston has once again launched its innovative hybrid Nemo potato to support demand for volume and faster cooking times at this time of year.

Our new marketing campaign 'The new packed lunch' has already proven to be successful by catching a spot in the top ten UK Twitter trending topics on 9 February 2021.

AHDB is launching a new marketing campaign this February, with the amazing jacket potato (baked potato) at its heart.

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

Essex potato grower, Fairfields Farm, is excited to announce that it will be supplying HelloFresh with its low carbon footprint potatoes from October.

The consumer landscape has changed dramatically over the last two months since the introduction of the UK lockdown.

Essex potato farmers have responded to the coronavirus crisis by setting up a free home delivery service for the local community.

Puffin Produce Ltd. unveiled a new look for its Blas y Tir brand of fresh potatoes, including the new 1kg Blas y Tir Pembrokeshire Earlies, which are now available in supermarkets across Wales.

In October chef Heston Blumenthal revealed his top tips for achieving roasties that are crispy on the outside, fluffy on the inside, every time. However, according to students from Edge Hotel School at the University of Essex, Blumenthal has been cutting his spuds all wrong.

Following an investigation by the Animal and Plant Health Agency earlier this year, it has been confirmed that ulluco tubers imported into the UK from a number of different sources were infected by harmful viruses, highlighting that there is uncertainty about the disease status of this crop in general.

Solely supplied by Branston, Italian new potatoes are returning to Tesco for the seventh consecutive year, to keep pace with the increasing demand for fresh seasonal new potatoes.

“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”

With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.

Greenvale, one of the UK’s leading suppliers of fresh potatoes, offers a festive Christmas version of its 2kg bags of GreenVale All Rounder Potatoes.

This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United Kingdom

In the United Kingdom, secondary school students are being given the chance to be a part of potato history and name a brand new variety.

IT'S SPUD-TASTIC! The potato people at Branston are all celebrating - after the company scooped a top national award for its eye-catching lorry liveries. Branston won Livery of the Year at the Motor Transport Awards 2011 - the transport industry ‘...