Fruit Attraction 2025

Fruit Attraction 2025 is one of the leading international trade fairs in the fruit and vegetable sector. Organized by IFEMA Madrid in collaboration with FEPEX, the event will take place from September 30 to October 2, 2025, at the IFEMA exhibition center in Madrid, Spain.

Fruit Attraction has become the commercial tool of reference for the worldwide marketing of fruit and vegetables. Its capacity to promote the sector's worldwide exports makes it the commercial connection point for all the professionals that make up the entire value chain, as well as having consolidated itself as a framework for innovation in the fruit and vegetable market.

It is a major platform and meeting point for fruit and vegetable operators to create solid business relationships and open up new opportunities in new markets.

More than 90% of the exhibitors and 95% of visitors are annual repeats; which is why Fruit Attraction has consolidated its position as one of the main world events in the fruit and vegetables sector. 

Beside the irreplaceable attributes of face-to-face, Fruit Attraction launched Fruit Attraction LIVEConnect, a digital platform that strength and complement them with new functionalities that can reinforce each other contact management, networking, products and services catalogue, e-meetings, video calls, sectorial content.