Idaho Potato Commission
Spudman interviews Frank Muir
In their series of interviews with key people in the US potato industry, Spudman interviewed Frank Muir.
Frank Muir is president and chief executive officer for the Idaho Potato Commission (IPC). He earned his MBA in marketing with highest honors from Brigham Young University. Before moving to Idaho, he held brand marketing and executive positions at General Mills and ConAgra Foods. His last position was vice president and general manager for the Venture Brands Division, representing $1 billion in revenue.
Highlight from the interview:
What is one truth you've learned about the potato industry?
Every new crop year will surprise me, and offer new challenges. In fact, I am surprised every day, and I love that. Even more importantly, I have developed a deep kinship with the folks in this crazy industry, and it inspires me.
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