United States Potato Board publishes long range strategy online

With the start of the USPB’s new fiscal year (FY11) July 1, the newly revised Long Range Plan (LRP) is now available at www.uspotatoes.com/120lrp.html. The Long Range Plan is the USPB’s annual strategy document that guides each and every program the Board undertakes. Read the USPB’s LRP, and you will have an excellent overview of every program at the USPB.

The FY11 LRP represents the final year of the FY07-FY11 LRP, the third such USPB Long Range Plan developed and executed since November 1999. Like the two Long Range Plans that preceded it, this version of our strategy is focused on the activities with the greatest upside potential for the industry. It is through the successful implementation of these strategies that we will achieve our ultimate goal: “MAXIMIZING RETURN ON GROWER INVESTMENT.”