Lay's "Maak de Smaak" resulteert in 700.000 nieuwe chipssmaken

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Lay's maak de smaak

Lay's maak de smaak

June 03, 2010
Source
EVMI
Ruim 300.000 mensen hebben in totaal bijna 700.000 nieuwe chipssmaken voor Lay's ingediend.

De aanvragen zijn het resultaat van een eerdere reclamecampagne, "Maak de Smaak", waarbij Lay's om nieuwe smaken vroeg.

Een jury gaat zich nu buigen over drie finalesmaken. Deze worden nu ontwikkeld en komen in oktober op de markt. Consumenten kunnen dan stemmen op hun favoriet.
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