Snack brand Golden Wonder is set to launch a six-figure marketing campaign to boost the brand across Scotland after what the company says has been a year of substantial growth.
The integrated £500,000 campaign represents the first significant marketing venture for the historic brand since its acquisition by Tayto in 2006. The brand is eager to reignite consumer awareness and re-establish Golden Wonder as leader in the Scottish flat crisp market with its ‘full on flavour’ campaign.
The company also announced that its crisp brand out-performed the market with an 8 percent growth in value sales versus total market growth of only 1.7 percent in the last year to February 2010. Volume growth for Golden Wonder also bucked the market trend;up 12 percent versus an overall market decline of minus 1 percent.
