Export of Kurkure, Aliva considered by Frito-Lay India

Frito-Lay, the snack food division of PepsiCo India, is contemplating export of indigenously-developed products Kurkure and Aliva to markets such as the US and UK.

“We are looking at markets where the Indian diaspora is strong,” says Frito-Lay marketing director, Deepika Warrier. “The US and UK are two regions where there are a number of non-resident Indians. They have expressed interest in these products.”

Kurkure, a cheeto-like snack launched 10 years earlier, is already exported to Pakistan. Aliva, a cracker launched last year, is yet to be exported. Both products are seeing good growth in the domestic market, says Warrier. She, however, declined to divulge market-share figures.