United Biscuits: Bagged Snacks category proved extremely recession resistant

United Biscuits (UBUK), a leading manufacturer of snacks, biscuits and cakes, is launching a diverse range of promotions, new products and reformulations to drive awareness and sales of its bagged snacks in 2010. An engaging Hula Hoops charity on-pack promotion and consumer event, a popular new addition to the McCoy’s range and further saturated fat reduction and a raft of new Phileas Fogg products all form part of actioned-packed start to 2010. They have been designed to support growth across all channels. 

Helen Warren-Piper, Marketing Director, Bagged Snacks, UBUK, commented: “The Bagged Snacks category has proved to be extremely recession-proof over the last year, with sales worth £2.1bn and growing by 7%. Our new launches and promotional campaigns for 2010 have been designed to sustain this growth for retailers.

“Reformulating all our bagged snacks remains a priority to ensure we address the nation’s ongoing commitment to achieving a balanced and healthier lifestyle. Although McCoy’s continues to be extremely popular with young men, they increasingly want to balance pleasure with health and the saturated fat reductions will meet this need.”