Frito-Lay and Jack Link's Team Up to Launch New Line of Meat Snacks

PepsiCo's Frito-Lay North America division and Jack Link's today announced they have entered into an agreement in which Frito-Lay will sell and distribute a new line of meat snacks under the MATADOR by Jack Link's brand, aimed at young adults with action-driven lifestyles.

"The Jack Link's brand continues to drive growth in meat snacks, and the new line of MATADOR products and partnership with Frito-Lay will take that growth even further,"said Troy Link, President of Jack Link's Beef Jerky. "Combining the taste and quality of MATADOR meat snacks with the distribution, sales and merchandising capabilities of Frito-Lay gives our consumers more choices than ever before, while also delivering growth to our retailers and both companies."