Walkers launches Brit Trips remake: Gary's Great Trips

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Walkers launches Brit Trips remake: Gary's Great Trips
June 02, 2009
Source
Walkers News Release
Walkers, the UK’s no.1 crisps and snacks manufacturer, is back on TV with a multi million pound advertising campaign for its Gary’s Great Trips on-pack promotion.

This exciting promotion offers shoppers genuine value by collecting points which can be exchanged for discounts on fantastic leisure activities around Britain including days out at top UK theme parks, National Trust venues, trips to the theatre and savings on top hotels.

Plus, in an initiative tailored specifically for the impulse channel there’s also the opportunity for shoppers to use points instantly to bid for VIP trips to top sporting events, film premieres and music festivals.
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    Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.

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