Walkers launches Brit Trips remake: Gary's Great Trips

Walkers, the UK’s no.1 crisps and snacks manufacturer, is back on TV with a multi million pound advertising campaign for its Gary’s Great Trips on-pack promotion.

This exciting promotion offers shoppers genuine value by collecting points which can be exchanged for discounts on fantastic leisure activities around Britain including days out at top UK theme parks, National Trust venues, trips to the theatre and savings on top hotels.

Plus, in an initiative tailored specifically for the impulse channel there’s also the opportunity for shoppers to use points instantly to bid for VIP trips to top sporting events, film premieres and music festivals.