Builders Breakfast (Taquitos)
Builders Breakfast winning flavour in Walkers 'do us a flavour' campaign
Walkers, the UK’s No.1 crisps and snacks manufacturer, today announces Builders Breakfast as the winning flavour of its hugely successful ‘Do us a flavour’ campaign. Receiving a massive 232,000 votes, Builders Breakfast will now become a permanent flavour in the Walkers range alongside classic flavours like Ready Salted and Cheese &Onion.
Last July, Walkers challenged consumers to invent a brand new flavour crisp. With an overwhelming response from the public the six final flavours, selected by chief judge Heston Blumenthal and a panel of judges from Walkers, were Chilli &Chocolate, Fish &Chips, Onion Bhaji, Crispy Duck &Hoisin, Cajun Squirrel and Builder’s Breakfast.
The public then voted for their favourite, with Emma Rushin from Belper, Derbyshire who came up with the winning flavour claiming a £50,000 prize and 1% of future sales. The other five finalists will receive £10,000 each.
Last July, Walkers challenged consumers to invent a brand new flavour crisp. With an overwhelming response from the public the six final flavours, selected by chief judge Heston Blumenthal and a panel of judges from Walkers, were Chilli &Chocolate, Fish &Chips, Onion Bhaji, Crispy Duck &Hoisin, Cajun Squirrel and Builder’s Breakfast.
The public then voted for their favourite, with Emma Rushin from Belper, Derbyshire who came up with the winning flavour claiming a £50,000 prize and 1% of future sales. The other five finalists will receive £10,000 each.
Like to receive news like this by email? Join and Subscribe!
Join Our Telegram Channel for regular updates!
Sponsored Content
Highlighted Company
Related News
November 09, 2024
Higher quotations across a range of commodities push the FAO Food Price Index to its highest level in 18 months
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content
Sponsored Content
