Frito-Lay works with Food Network to promote Tostitos to women.

February 10, 2008
In an effort to scoop up more sales from women 25-54, Frito-Lay’s Tostitos is prepping a year-long multiplatform campaign with Food Network’s Simply Delicioso.
Beginning this month, six 30-second on-air vignettes will show Hoffman whipping up a different, party-tested recipe with an assist from Tostitos products.
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