Frito-lay India ropes in cricket star Dhoni as brand ambassador

January 25, 2008
PepsiCo India Holdings FritoLay India division has roped in Mahendra Singh Dhoni, youth icon and ODI captain to team up with Saif Ali Khan and Juhi Chawla to launch a FritoLay portfolio promotion called 'Chala Change Ka Chakkar' in February 2008.

Dhoni said, "It is a privilege to be associated with snack leader FritoLay India. I am particularly excited to partner Saif and Juhi in introducing Fritolay's mega consumer promotion 'Chala Change ka Chakkar'. I think consumers are going to love the uniqueness of the prizes."
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