New Walkers crisps ad pushes 100% British potato status

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September 19, 2007
Source
Talking Retail
A new Walkers TV advert, part of a massive £7.5m marketing spend, is currently on air celebrating Walkers crisps 100% British-farmed status and showing Gary Lineker in a down to earth role – quite literally. Since July this year, all Walkers crisps have been made purely with 100% British-farmed potatoes, demonstrating Walkers’ commitment both to product quality and to the British farming industry.
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    Walkers is the market leader in the UK. The company is part of the Pepsico/Frito-Lay concern. Brand names include sensations, wotsits, potato heads, Doritos, Sunbites and quavers.

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