McCain Foods increases its stake in Brazilian potato specialty manufacturer Sérya

McCain Foods, the global leader in frozen french fries and potato specialties, announces the acquisition of 70% of Sérya , a Brazilian food company which operates in the pre-formed potato specialty market.

With this investment, McCain continues to strengthen its expansion strategy in the Brazilian market, just one year after establishing a partnership with Forno de Minas, in which it acquired 49% of the company. Forno de Minas owns the remaining 30% of the Sérya business.

Brazil is one of the main focus areas of McCain globally, where the business strategy is to invest in enabling accelerated growth.

Aluizo Neto, Managing Director of McCain in Brazil:

“Brazil currently reports as the 5th largest market in the world for frozen french fries, with broad potential to become the third largest market by 2021.”

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The Serya Alimentos factory in Araxá started production in 2015. Its annual production capacity is 12,000 tons potato specialties.

“This investment allows McCain to focus more efforts on local development of high value-added products and in line with our leadership strategy in the potatoes and appetizers market.”