Retail Trends

Pringles made its Super Bowl debut in 2018, introducing Americans to the phenomenon 'Flavor Stacking.' This year, the Pringles brand is returning to the Big Game, showcasing a new advertisement in their 'Flavor Stacking' campaign.

Pepsico introduced the the Hello Goodness Snackbot, an autonomous robot made by Robby Technologies - fully stocked with better-for-you snacks and beverages - to the campus of the University of the Pacific in Stockton, California.

Alsum Farms & Produce Inc. will introduce their latest brand, Harvest Delites, at the PMA Fresh Summit on October 18 - 20, 2018 in Orlando.

Potatoes USA has launched a video campaign on social media to boost the image of potatoes by focusing on their performance-boosting benefits

Old Oak Farms®, RPE’s core commodity brand, is bringing excitement to the fingerling potato for the third year in a row, with Party Potatoes®.

As kids go back to school, Frito-Lay variety packs offer parents the opportunity to add a special touch to packed lunches: parents can write or doodle directly on their chip bags

The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature.

Four of the largest food companies in the United States have launched the Sustainable Food Policy Alliance, a new organization focused on driving progress in public policies that shape what people eat and how it impacts their health, communities, and the planet.

Potato Grower Bill Skinner heads to Massachusetts this weekend to compete in his second Boston Marathon – at the age of 72.

High End Grocery Chain Whole Foods Market - now part of Amazon - named the ten most anticipated food trends for 2018

Walmart expects its massive growth in online sales in the United States to continue next year.

At the annual Idaho Grower Shipper Association convention, Frank Muir, President of the Idaho Potato Commission (IPC) revealed the marketing plans for the upcoming year.

Online grocery purchases average 3.4% of total store sales for supermarkets offering the service. However, this number jumps to 5.2% of total sales for those retailers who have had the service for at least 4 years.

Amazon and Whole Foods Market today announced that Amazon’s acquisition of Whole Foods Market will close on Monday August 28, 2017 and a number of changes will be implemented right away.

Lay's, one of the marquee brands from PepsiCo's Frito Lay division, today announced it has narrowed its 'Do Us a Flavor' contest submissions to 10 semifinalist flavors. Check back for the Three finalists on July 18!

Wise Foods has formed brand partnerships with two US Pro Baseball teams: the New York Mets play the Atlanta Braves

The Big Idaho® Potato Truck has been making heads turn for six years. The splash it made in NYC in August 2016 was so big it earned the 6-ton spud the prestigious Bulldog Reporter's Silver Award for Best Special Event.

The Big Idaho® Potato Truck is back on America's highways promoting Idaho's most famous agricultural product, the Idaho® potato.