Retail Trends

US Potato retail sales increased in dollar sales by 17.8% but decreased in volume sales by 2.1% from July - September 2022 compared to the same timeframe a year ago. Despite a small decrease in volume sales.

During the first quarter of Potatoes USA’s Marketing Year 2022 (July - September 2021), potato sales decreased in dollars by 1.1% and in volume by 5.7% compared to the same period in 2020.

The marketing year that ended in June 2021 was unlike any year the US potato industry has ever experienced. With pandemic restrictions ebbing and flowing from June 2020 to July 2021, sales at foodservice fluctuated while retail purchases remained extremely strong throughout the year.

A new video campaign has been launched by Potatoes USA to help combat meal fatigue and show consumer the many different meals that can be prepared using potatoes.

Record potato retail sales continued from October to December 2020, the second quarter of Potatoes USA’s marketing year 2021. All three months saw an increase in both dollar and volume sales, with the largest growth in December.

Retail potato sales in the United States are soaring, increasing 31% in dollar sales and 32% in volume sales between March 16, 2020 and June 14, 2020, according to IRI.

Retail potato sales soar, increasing 10.4% in dollar sales and 9.3% in volume sales between July 1, 2019, and May 19, 2020, according to IRI. All potato categories across the retail store, except deli-prepared sides, increased in dollar and volume sales, according to a report by Potatoes USA.

IRI sales data April through June showed success for potato sales in retail outlets in the United States, reports Potatoes USA.

Potatoes USA has launched a video campaign on social media to boost the image of potatoes by focusing on their performance-boosting benefits

The United States Potato Board (USPB) received an allocation of $4,998,892 in program year 2015 Market Access Program (MAP) funds from the Foreign Agricultural Service (FAS) at USDA. These funds will be used by the USPB to promote frozen, dehydrated, chip-stock, table-stock and seed potatoes in over 25 countries around the world.

Washington State Potato Commission (WSPC) and the Colorado Potato Administrative Committee (CPAC) have made a 'friendly' wager on the outcome of the Superbowl matchup between the Seahawks and Broncos.