Adding a touch of gourmet to its portfolio in India, Lay’s has launched a premium range of slow-cooked premium kettle chips, Lay’s Gourmet.

Expanding its brand footprint in India, Lay’s, the country's favourite potato chip brand, is introducing a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style.

Potato chips maker, Lay's, today launched 'Give Us Your Dillicious Flavour' campaign to invite innovative flavour-ideas from Indian consumers.