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Every year in January, the United States Potato Board (USPB) commissions a national online survey of 1,000+ US female primary food shoppers to track current potato attitudes and use in US households, and especially among our media target market.

The USPB announces Don Ladhoff will lead the retail efforts of the Domestic Marketing Program. He will provide key input to strategy and guide the tactical execution of the program, with the goal of increasing demand for potatoes in the retail enviro...