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juni 21, 2008

Idaho Potato Commission works on promo of Dehydrated Potato in Mexico

The Idaho Potato Commission is developing the details of a promotion for dehydrated potato products in Mexico.The details of the project are still being worked out, said Seth Pemsler, vice president of retail and international affairs for the commissio...
mei 10, 2008

No hay relación entre Sabritas y obesidad. La empresa no colocará advertencias a sus productos

Pedro Padierna Bartning, presidente de PepsiCo Región Sabritas, dijo que no colocarán etiquetas en sus productos que adviertan sobre efectos de obesidad al ser consumidos, "porque no existe una relación entre la obesidad y el consumo de nuestros p...
maart 31, 2008

Wendy's to Expand in Mexico

Wendy's International, Incannounced today it has signed development agreements to open Wendy's restaurants in two major Mexico cities--Monterrey and Mexico City. Under these agreements, two new franchisees will build and operate more than 60 restauran...
Tate & Lyle completes Mexican sugar sale
januari 02, 2008

Tate & Lyle completes Mexican sugar sale

Tate &Lyle has completed its sale of its Mexican sugar business, removing itself from volatile commodity markets and allowing it to refocus on value-added ingredients.The ingredients giant announced the move in October and has since received cleara...
oktober 22, 2007

USPB promotes frozen potato products in Mexico

The United States Potato Board (USPB) increases demand for US frozen potato products in Mexico by reaching both trade and consumers. Trade is targeted through restaurant chain training and tailored seminars held in conjunction with the importer/distri...
september 11, 2007

“Sabritas en tiempo de ayudar”

SABRITAS que preside Pedro Padierna arrancará una campaña por medio de la cual se van a obsequiar mil viviendas a familias de escasos recursos (...) Los consumidores que compren papas Sabritas originales, adobadas y con limón aportarán un porcentaje pa...
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juli 25, 2007

En Mexico, tras nueve años, P&G y Sabritas firman el armisticio de la ‘Guerra de las Papas’

Procter &Gamble (P&G) y Sabritas ponen fin a la ‘Guerra de las Papas’. El 29 de mayo, P&G publicó un desplegado en los diarios Reforma y El Universal, donde se disculpa con Sabritas, filial de PepsiCo de México, por “posibles daños ocasiona...

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